London

Our Approach

We have a solution to the problem of Artificial General Intelligence (AGI). We model our technology on biological brains as the only systems (that we currently know of that) that manifest intelligence. This approach has its roots in the notion of embodied cognition which emerged in the 1990’s.

Our Story

Dr Michael Robinson and Dr Gary McHale were best friends at the Imperial College of Science and Technology (part of the University of London) as undergraduates in the 1980’s. Michael became a successful entrepreneur and Gary eventually started work on artificial cognition. More than twenty years later they joined forces to commercialize more than ten years of self-funded research.

Meet the Team

Dr Gary McHale

Head of Research

Before completing a DPhil at the University of Sussex, Gary graduated from the Imperial College of Science and Technology (University of London) with an MSc in Evolutionary and Adaptive Systems. He has nearly thirty years of experiencing working in finance, robotics, and the computer games industry. Including working for SEGA in Tokyo, Japan for a decade.

Dr Michael Robinson

Managing Director

Since graduating from the Imperial College of Science and Technology with a PhD in Electrical Engineering, Mike has collected nearly three decades of commercial experience and has successfully conducted business in China for more than twenty years. He founded his first company in the year 2000 and has since built the API Group which consists of multiple international companies

Anna Love

Head of Marketing

Anna began her career as an events management and marketing intern for SW4 festival London in 2013. By 2016 she had quickly progressed to head of marketing for the API Group. She is an expert in project management and all things digital; web development, SEO, ADwords, Analytics, Social and CMS.

Next Steps…

Why not contact us and see what we can do for you?


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